I helped Mission Driven Data communicate the richness of their brand message by augmenting their existing visual brand and creating a new homepage experience.
Mission Driven Data creates software products that connect patient data sources to visualization tools to create analysis opportunities that help behavioral health clinics serve their populations better.
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I worked with Mission Driven Data's team on an existing website redesign project to help guide the work to completion.
My work on this website demonstrates how I augment an existing team and work with an information structure and visual brand that is already established.
Fore more in-depth case studies, try Axiom Data Experience or HealthWeather.us.
Help Mission Driven Data ensure that their visual brand communicates their organizational values clearly, and embed those values into their new website using visual design.
Mission Driven Data felt that their previous website design wasn't quite capturing the right balance between trustworthy and approachable. In addition, I helped identify opportunities to repurpose existing visual design elements for a more refined look without losing connection to their existing visual assets.
I led several collaborative sessions with Mission Driven Data's team to help them express the deeper organizational values behind their existing visual brand. I compiled and synthesized their input into a series of guiding principals for visual design
After we had agreed on a solid expression of organizational values, I reimagined elements of their existing website using several different approaches to visual design. We discovered that a refinement of their existing colors and typefaces resonated better than introducing new color or dramatically different typographic treatements.
Using the most successful elements of the preceding visual design phase, I created a series of mockups to help guide the homepage redesign. The result speaks more clearly to Mission Driven Data's organizational values and spells out more concretely exactly what the organization does and how they serve their clients.
If you're looking for an experienced visual designer with a focus on data visualization, let's get in touch!
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