Core Method
Vision artifacts
Common Scenarios
Teams grinding on backlog tickets lose sight of the bigger goal.
Executives articulate vision but can’t make it tangible.
Engineers and PMs talking past each other about features and flows.
:
Vision needs a body. Teams rally when they can see what the future feels like, not when they hear another strategy deck.
I listen across the organization—from exec hopes to user frustrations—then distill that input into artifacts: north-star flows, concept screens, or storyboards. These pieces aren’t speculative art—they’re concrete enough to spark useful discussion, yet aspirational enough to inspire. They bridge the gap between “what leadership says” and “what the team builds,” giving everyone a target they can believe in.